Skip to content

SS24 LAUNCH: 31.03.24

No Rules. Just Ride. The Attacus Cycle Squad mantra.

No Rules. Just Ride. The Attacus Cycle Squad mantra.

It's not about winning, it's about pushing the boundaries and enjoying the ride. There are no rules here.

Ben Joseph rides his first fixed crit race in Attacus Cycle Squad skin suit
 Photo by Francis Cade

This is Benny Joseph. A badass bike shop owner from Bangalore with a passion for riding fixed. There aren't currently any fixed gear crit races in India, but that hasn't stopped Benny.
Ben Joseph rides his first fixed crit race in Attacus Cycle Squad skin suit
Photo by Amy Boulert
He began entering road crits in mismatched kit on his fixie. He didn't care it's not 'the done thing', that his bike will make the race harder for him. Benny just wants to ride.
 
But he still had an itch to experience a real fixed crit race. So he signed himself up for a race in Dresden, Germany, and made the long journey to the start line where, unknown to him, we had a little surprise planned.
Ben Joseph rides his first fixed crit race in Attacus Cycle Squad skin suit
Photo by Francis Cade
Our mate Francis Cade had told us all about Benny, who he met in India last summer. He was also heading to Germany to film the race, and wanted to give Benny his first skin suit to ride it in.
We loved the idea, and set about creating a skin suit to match Benny's badass attitude.
Ben Joseph rides his first fixed crit race in Attacus Cycle Squad skin suit
Photo by Francis Cade

A lot of our inspiration is drawn from biker culture. The Attacus Cycle Squad skin suit is our nod to the defiant attitude and camaraderie of biker gangs, and a challenge to the established 'rules' of cycling. Benny's own custom skin suit is also emblazoned with the letters LBB - a nod to his bike shop, Life Behind Bars.


Wanna see how Benny got on? Watch Francis Cade's video of the race here:

And see Benny's own take on it here:

 

See you on the road

attacus cycling moth logo

Older Post
Newer Post
Close (esc)

Join The No Rules, Just Ride Community

Sign up to for exclusive early access to our SS24 launch! We can't wait for you to see it...

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Your cart is currently empty.
Shop now