Women and girls aren’t always empowered to believe they’re strong, tough or capable. They’re not always encouraged to push themselves physically or invest time in learning new active skills and hobbies.
So it’s perhaps no wonder then that many women don’t regularly participate in sports such as cycling. In fact there are over 700,000 more inactive women than men in England alone, and nearly 60% of girls aren’t meeting recommended exercise guidelines, according to womeninsport.org.
As a cycling brand founded by a male and a female, offering equal men’s and women’s ranges that are each the result of dedicated time and attention is a fundamental part of our identity. But we also think it’s just as fundamental to outwardly showcase cycling as a space for all through our images and storytelling.
We also believe having strong role models is one crucial part of encouraging participation. You have to see it to want to be it.
Which is why it’s a no-brainer for us to support amazing women like the InternationElles.
Tough as Elle is a campaign to raise awareness of the awesome work the InternationElles are doing to highlight the inequalities still present in our sport and encourage more women to regularly ride bikes or simply be more active.
A mantra of empowerment. A declaration that we stand in solidarity with tough women.
Let’s empower women to know they’re tough, strong and capable.
Tough as Her. Tough as Them. Tough as Elle.
Features & Fabrics
Soft black hoodie with Tough as Elle motif
Fair Wear Foundation certified: The Fair Wear Foundation is an independent organisation dedicated to the promotion and certification of lawful, humane and ethical manufacturing. It means you can be confident our T-shirts were made in factories that meet the UN’s Declaration on Human Rights standards.
- A Peta-approved vegan product
- 85% organic ring-spun combed cotton, 15% recycled polyester
- Made in Bangladesh
While we do our best to accurately display the true colours of our garments in all photography on our website, sometimes the actual colour may vary in real life. This is because every computer/phone monitor has a different capability to display colours, and that everyone sees these colours differently.
Medium fit: Our hoodies are a gender neutral style
|Chest (to fit)