No Rules. Just Ride. The Attacus Cycle Squad mantra.

It's not about winning, it's about pushing the boundaries and enjoying the ride. There are no rules here.

Ben Joseph rides his first fixed crit race in Attacus Cycle Squad skin suit

Photo by Francis Cade

This is Benny Joseph. A badass bike shop owner from Bangalore with a passion for riding fixed. There aren't currently any fixed gear crit races in India, but that hasn't stopped Benny.

Photo by Amy Boulert

He began entering road crits in mismatched kit on his fixie. He didn't care it's not 'the done thing', that his bike will make the race harder for him. Benny just wants to ride.

But he still had an itch to experience a real fixed crit race. So he signed himself up for a race in Dresden, Germany, and made the long journey to the start line where, unknown to him, we had a little surprise planned.

Photo by Francis Cade

Our mate Francis Cade had told us all about Benny, who he met in India last summer. He was also heading to Germany to film the race, and wanted to give Benny his first skin suit to ride it in.

We loved the idea, and set about creating a skin suit to match Benny's badass attitude.

Photo by Francis Cade

A lot of our inspiration is drawn from biker culture. The Attacus Cycle Squad skin suit is our nod to the defiant attitude and camaraderie of biker gangs, and a challenge to the established 'rules' of cycling. Benny's own custom skin suit is also emblazoned with the letters LBB - a nod to his bike shop, Life Behind Bars.