WATCH: Remember Dirty Sanchez? Here's what Pritchard is up to now

Scroll down to see the Pritchard documentary

If you were around in Britain in the noughties, there's a good chance you'll have heard of Matt Pritchard.

Once a former MTV stuntman and party animal famed for his reckless, toe-curling stunts, he's got a rather unexpected a new passion these days: ultra-distance triathlon. Mathew Pritchard of dirty sanchez with dog lemmy

Dirty Sanchez star Matt Pritchard rides with Attacus Cycling co-founder Emily in Cardiff, South Wales

Jimmi and Emily from Attacus recently headed to Cardiff for a ride out with Pritch (above), and found out just how much his life had changed over a decade after Dirty Sanchez The Movie first aired.

Pritch’s mantra is ‘Sleep When You’re Dead’. It harks back from when he used to take on spine-tingling stunts for MTV’s Dirty Sanchez.

Mathew Pritchard of Dirty Sanchez wears Attacus sleep when you're dead t-shirt

SHOP: Matt Pritchard 'Sleep When You're Dead' Skull T-Shirt, £25

SHOP: Matt Pritchard 'Sleep When You're Dead' Socks, £15

And it’s that same live-life-to-the-full mentality that now spurs him to take on some of the most gruelling endurance challenges around.

Dirty Sanche star Matt Pritchard with Attacus boss Emily

Pritch is the true epitome of a badass, so we were stoked when he got in touch this year and said he wanted to rock our kit.

He’s already completed some insane events, including 30 half Ironmans in 30 days and a triple ultra-distance triathlon. And he has even more in store for 2017, as he aims to raise £100,000 for a some important charities and not-for-profits.

Dirty Sanchez star Matt Pritchard in his tattoo studio

We loved what Pritch was doing and wanted to support his cause. So we sat down together to create some cool casual wear to help raise cash for his charities.

The 'Sleep When You're Dead' Skull T-Shirt and 'Sleep When You're Dead' Socks pay homage to Matt's grab life with both hands attitude.

£8 from each T-shirt and £4 from each pair of socks sold is donated to his 100k Challenge.

Dirty Sanchez star Matt Pritchard at his tattoo parlour

Dirty Sanchez star Matt Pritchard at his tattoo and barber shop

To mark the release of the SWYD+ATTACUS CHARITY RANGE, we also made a documentary about his life from party animal to hardcore triathlete. We talked the Sanchez days, fame, bikes, mental health and got an MTV-cribs style tour of his house! Check it out...